Monday, June 19, 2023
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| Honda Brio 2023's price is still cheaper than Agya, Making Toyota frown |
The introduction of the Honda Brio RS 2023 in Indonesia has now been made official. This signifies a significant overhaul of the 2018 second-generation Honda Brio. With five years having passed, the opportune moment has arrived to breathe new life into this immensely sought-after Honda vehicle.
PT Honda Prospect Motor (HPM) extends a range of Honda Brio 2023 variants. Among the retained options are the Brio Satya and Brio RS, in addition to the Brio RS Urbanite Edition serving as the premier offering.
As a brand-new model, Honda presents an array of modifications within this Brio facelift edition. These alterations primarily manifest in the physical exterior aspect. The latest iteration of Honda Brio showcases revisions to the front grille, headlights, as well as fresh front and rear bumpers.
The cabin of the Brio also exudes a rejuvenated ambiance. It appears more invigorating when compared to its predecessor, which had remained unchanged for a span of five years. Moreover, the inclusion of new features imparts an elevated level of sophistication to the Brio.
Nevertheless, in light of these extensive updates, the price of the Honda Brio 2023 has experienced an upsurge. The price range now commences from Rp165.9 million and reaches Rp243.9 million. This accounts for an increase ranging from Rp1.5 million to Rp10.8 million in comparison to the previous model. It is important to note that the Brio Urbanite Edition, unlike the Satya and RS variants in the 2023 model, has not undergone any changes.
What about the pricing in relation to its rivals? As is widely acknowledged, the Honda Brio Satya finds itself in competition with the Toyota Agya and Daihatsu Ayla within the LCGC segment. Meanwhile, the Brio RS has recently encountered a formidable adversary in the form of the Toyota Agya GR Sport, which is asserted to have transitioned from being an LCGC to a city car.
Upon analyzing the provided table, it becomes apparent that within the LCGC category, the Agya claims the highest price in Indonesia for the base model. However, when considering the highest-tier model equipped with a CVT automatic transmission, the Brio Satya boasts a slightly higher price compared to the Agya.
Conversely, the Daihatsu Ayla continues to retain its position as the most affordable LCGC option. In the realm of competition within the city car segment, the Brio RS maintains a lower price point in comparison to the Toyota Agya GR Sport.
In light of these price adjustments, will the Honda Brio 2023 manage to uphold its title as the best-selling car in Indonesia?
Honda Brio 2023 Price Increases Rp10 Millions
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| Honda Brio 2023 Price Increases Rp10 Millions |
The cabin of the Brio also exudes a rejuvenated ambiance. It appears more invigorating when compared to its predecessor, which had remained unchanged for a span of five years. Moreover, the inclusion of new features imparts an elevated level of sophistication to the Brio.
Nevertheless, in light of these extensive updates, the price of the Honda Brio 2023 has experienced an upsurge. The price range now commences from Rp165.9 million and reaches Rp243.9 million. This accounts for an increase ranging from Rp1.5 million to Rp10.8 million in comparison to the previous model. It is important to note that the Brio Urbanite Edition, unlike the Satya and RS variants in the 2023 model, has not undergone any changes.
| Honda Brio Price Comparison | |||||
|---|---|---|---|---|---|
| Tipe | Model lama | Model 2023 | |||
| Brio Satya S M/T | Rp164.400.000 | Rp165.900.000 | |||
| Brio Satya E M/T | Rp179.100.000 | Rp180.600.000 | |||
| Brio Satya E CVT | Rp190.400.000 | Rp191.900.000 | |||
| Brio RS M/T | Rp223.100.000 | Rp233.900.000 | |||
| Brio RS CVT | Rp233.100.000 | Rp243.900.000 | |||
| Brio RS Urbanite Edition M/T | Rp233.900.000 | Rp233.900.000 | |||
| Brio RS Urbanite Edition CVT | Rp243.900.000 | Rp233.900.000 | |||
Honda Brio Masih Lebih Murah Dibanding Agya
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| Honda Brio Masih Lebih Murah Dibanding Agya |
| Perbandingan Harga per Mei 2023 | |||||
|---|---|---|---|---|---|
| Honda Brio | Toyota Agya | Daihatu Ayla | |||
| Tipe | Harga | Tipe | Harga | Tipe | Harga |
| Satya S M/T | Rp164,9 juta | E M/T | Rp167,9 juta | 1.0 M M/T | Rp134 juta |
| Satya E M/T | Rp180,6 juta | G M/T | Rp175,4 juta | 1.0 X M/T | Rp146,9 juta |
| Satya E CVT | Rp191,9 juta | G CVT | Rp191,4 juta | 1.0 X M/T ADS | Rp152,8 juta |
| RS M/T | Rp233,9 juta | GR Sport M/T One Tone | Rp237,5 juta | 1.0 X CVT | Rp166,9 juta |
| RS CVT | Rp243,9 juta | GR Sport M/T Two Tone | Rp240 juta | 1.0 X CVT ADS | Rp172,8 juta |
| GR Sport CVT One Tone | Rp253,5 juta | 1.2 R M/T | Rp164 juta | ||
| GR Sport CVT Two Tone | Rp256 juta | 1.2 R M/T ADS | Rp169,9 juta | ||
| 1.2 R CVT | Rp184 juta | ||||
| 1.2 R CVT ADS | Rp189,9 juta | ||||
Upon analyzing the provided table, it becomes apparent that within the LCGC category, the Agya claims the highest price in Indonesia for the base model. However, when considering the highest-tier model equipped with a CVT automatic transmission, the Brio Satya boasts a slightly higher price compared to the Agya.
Conversely, the Daihatsu Ayla continues to retain its position as the most affordable LCGC option. In the realm of competition within the city car segment, the Brio RS maintains a lower price point in comparison to the Toyota Agya GR Sport.
In light of these price adjustments, will the Honda Brio 2023 manage to uphold its title as the best-selling car in Indonesia?